I jumped right into my Lessing-Flynn internship with client meetings on my first day, and it was clear that the team knows their stuff. In my first few weeks I have learned a lot and I’m sure that will continue as I work with this experienced team.
I’m originally from the Twin Cities. Fair warning, I get kind of braggy when Minnesota comes up. Yes, I do have a Minnesota accent. People tell me I pronounce “bag” funny, and I have been known to say “you betcha” and “ya know.”
Drake University brought me to Des Moines, and I have grown to love this city over the last few years. I’ll admit to thinking Des Moines was boring before I moved here, but now I know that it is anything but. I love window-shopping at the shops in the East Village and studying out at Gray’s Lake or the Pappajohn Sculpture Park.
I’m currently a junior at Drake, double-majoring in Public Relations and Sociology. I’m on the executive board of the Public Relations Student Society of America (PRSSA) chapter at Drake, helping our members get prepared for the “real world” of public relations and marketing. I participated in PRSSA’s Bateman competition last year, and have signed on for the team again this year.
In my free time, I enjoy keeping up with the news, both the important stuff and the celebrity gossip. I’m a bit of a pop culture junkie, so much so that I am taking a class about pop culture this semester at school.
The reason I love public relations is that I get to do a variety to things. I’m interested in social media, writing, event planning, strategy and many other facets of public relations. I’ve had a few internship experiences, previously working with LS2group, Amanda the Panda and the Minnesota Pollution Control Agency. All these experiences will help me tackle the variety of projects I will get to work on at Lessing-Flynn, ya know.
High-Definition TV has changed the way people appear on screen. Imperfections are amplified and light appears differently. Even without HD, colors and patterns behave differently on camera than in real life.
Wearing what you would consider to be normal clothing could be problematic once you are on video. Stripes and patterns will look blurry. Reds will bleed into thin air. Whites will become too bright and wash out your face.
Here are some tips for dressing for a TV interview or appearing on a TV show:
- Solid-colored clothing works best when appearing on video.
- Avoid stripes, plaids, checks and herringbone patterns. When the image of these patterns appears on camera, it causes a visually distracting phenomena called “strobing.”
- Avoid black (while black can be slimming in real life, it can actually make you look heavier on video, because the delineation between between your arms and torso is blurred)
- Don’t wear white shirts. White is too bright and the video camera perceives it as light.
- Men and women should apply a little makeup before going on TV. Translucent powder will prevent shine and splotchy imperfections from being as noticeable.
Tips Just for Women:
- If you wear sparkly earrings or rings, they will distract attention from your face and reflect light as you move your head or hands while you’re speaking. It’s better to wear tame earrings that sit on the ear rather than dangle. Limit rings to just one on each hand.
- Be careful of revealing apparel. What you’re wearing can detract from your authority and the overall message you’re trying to convey. If your mom would disapprove of what you’re wearing, it’s probably too sexy.
- If you typically wear lots of makeup, better to go with subtler colors and minimal lipstick for a TV appearance. Less is more.
YOU are the Expert! Look Like One.
Dress to match your role. If you are a corn farmer, wear jeans and a nice shirt. If you’re a businessperson, wear a suit or business-casual clothing, depending on the interview set. If you’re a chef, wear a chef’s coat (but not in bright white). Your choice of clothing should project the image you want to portray. Unless you’re talking about hats in your interview – or a hat is part of a costume or uniform – wearing a hat during an interview is not advised.
People are listening to what you have to say because you are an expert. Don’t allow your appearance to unwittingly detract from your message. The mirror is your best friend right before you step onto the set. A quick check can help you look your best. Good luck!
According to the PewResearch Center, “34% of internet users go online mostly using their phones, and not using some other device such as a desktop or laptop computer.”
Let’s face it. The world is becoming more mobile as we speak. We’re in an age where smart phones and tablets are becoming our lifelines – “29% of cell owners describe their cell phone as ‘something they can’t imagine living without.’” [Source: Pew Research.]
Since many users are utilizing multiple devices with a range of screen sizes to view web content, it’s becoming more important for businesses to have a strong, consistent online presence. Enter, responsive website design.
Simply put, responsive web designs are designed to respond to the screen size (and other device characteristics) on which they are viewed. Whether it’s a 27-inch iMac, a tablet, or an android smart phone, with responsive web design, the site will have the same look and feel across all platforms.
4 Bonuses of Responsive Web Design
- Consistent usability – It’s easier to view and interact with a responsive site, since the design is responding to the particular screen size you are using. With a responsive site, you can say “good-bye” to that annoying two-finger zoom and left and right scrolling.
- Quick load time – Load time is reduced because the site doesn’t need to redirect to another page.
- Easier to update – Because responsive websites utilize only one source code, responsive websites are easier to update. No need to make the same update in multiple platforms.
- SEO benefits – Responsive websites have only one URL per page / piece of content. Therefore, there are no issues with duplicate content, which can be a big no-no for search engines like Google.
Want to take a look at a real responsive website? Visit our friends over at the Iowa Vein Center: www.iowaveincenter.com. We recently launched this new responsive website for the Iowa Vein Center and they’re pleased how it turned out!