Ever heard of Deliver®? It’s a magazine for marketers provided by the United States Postal Service.
If you are part of the marketing staff of your business or organization I recommend signing up for Deliver® (it’s mailed six times a year.) Deliver® provides timely facts, tips, case studies and media statistics. The current issue highlights how to “Thrive in Turbulence,” pointing out eight good tips every marketer should review in this tumultuous times.
1. Secure your market share from core customer segments.
2. Push aggressively for greater market share.
3. Research customers now more than ever.
4. Seek to increase – or at least maintain – your marketing budget.
5. Focus on all that’s safe.
6. Quickly drop programs that aren’t working.
7. Don’t discount your best brands.
8. Save the strong; lose the weak.
Click here to get your very own issue of Deliver®
Author: Bellana Putz
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