Evidently I’ve been living under a rock in a dark corner of the Interwebs for sometime now. Yesterday before I left work, Blendtec came up in conversation. I said I’d never heard of it or its YouTube videos and I was met with an intense “WhAAAT!?”. Someone please tell me that they’ve never heard of them either and I won’t feel so bad. But wow, what have I been missing?!
The first video I watched was when Tom Dickson, official blendmaster, completely obliterated an iPhone. It certainly doesn’t show the durability of Apple’s product but he doesn’t stop at just the iPhone. Everything from golf balls to glow sticks to Guitar Hero III meet their demise at the hands of Tom and the Blendtec.
Kudos to Ford Motor Company for seeing the value in the Blendtec videos and promoting their 2011 Ford Fusion made with boron steel. Who wouldn’t want to market their product on a YouTube channel that has over 83 million views?
A couple weeks ago they started their “So you think you can BLEND” contest. If you can submit a video of a recipe, make it popular via social media and have your friends vote on it, you can win a free Blendtec blender.
It looks like they have their own Twitter account and there are multiple brand advocates on Facebook, can’t complain about that. So if they keep the great and entertaining videos coming, I’ll keep watching.
I wonder if the Ad Mavericks blog would blend?
I doubt it.
Author: Spencer Anderson
www.lessingflynn.com
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