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- ISU Campus
My alma matter is growing. I recently received a news release from Iowa State that reads ” ENROLLMENT AT 30 YEAR HIGH AT ISU COLLEGE OF AGRICULTURE AND LIFE SCIENCES.” As a graduate of ISU I’m proud to see the college is keeping abreast of global changes, needs and providing curriculum to prepare students for their careers. According to the release “for the first time in 30 years, undergraduate enrollment has exceeded 3,000 at ISU’s College of Ag and Life Sciences.”
ISU credits their growth to recruitment efforts over the past five years. While others might credit the recession and lack of jobs to the spike in enrollment. Industry representatives, alumni and other stakeholders told them they needed more young people to meet the growing needs of the industry. But I ask HOW DOES ISU RECRUIT and MEASURE THEIR EFFORTS? Since I don’t have anyone in my household that meets the demographic target of an incoming freshmen, I can only assume the following…direct mail, campus and athletic events, print ads, event marketing, sponsorships, billboards, workshops, conferences and online marketing. I can vouch that ISU has contacted me via mail several times to market their MBA program.
We keep hearing how our farmers will need to meet the global food demands of the world. Well, the trickle down effect will touch many of us as our industries grow to meet these needs, good qualified employees are and will continue to be in demand. As a result, ISU and others have expanded their majors to reflect the broader world of agriculture.
I have the fortune to work with a variety of agricultural companies in different capacities. Whether it be in a vendor or customer relationship, I see a lot of diversity in the skill sets needed to serve. Luckily for those 2009 graduates in the college of Ag, because of your passion and work ethic, most of you landed jobs. I’m envious of the new freshman on campus. With almost two months of college completed you have the greatest opportunity of your lives. You’ve got four years to grow your skills, your professional network, your level of maturity and your earning power. PLUS, you’ve got the world at your fingertips through the internet and your mobile devices.
So here’s to you! Cheer’s to ISU, agriculture and freshman around the globe.
Author: Bellana Putz
www.lessingflynn.com
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