The Ad Mavericks at Highlight Midwest Today

Last week I wrote about Highlight Midwest – you can read about it here. The momentum for this event has really been super-charged over the last few days. The hashtag #hmdm is blowing up on Twitter and there are 125 registered people attending. Who knows how many will just show up. There were a reported 90 people at Movement Bash last night, a preparty to the Highlight Midwest event held at Impromptu Studio. I’ve never seen such a fired of group of professionals so passionate about what they do. Plus, its always great to put a face to the name of the people you interact with online everyday. Even more rewarding was the number of people that told me they read AdMavericks. And, I learned about a ton of great businesses and some blogs I plan to start reading regularly.

I’ll be speaking at 1:30 today. My topic? Giving a facelift to a 100-year-old brand through social media. Its been about 10 months since Ad Mavericks launched and the response has been beyond our expectations. Readership, traffic, feedback have been wonderful, and we couldn’t have done it without the folks who continue to read and contribute to our blog.

I’m hoping to post my presentation on the site next week, but if you have a chance to come to Highlight Midwest, I’d recommend that. Events like these can fuel a city like Des Moines and in my opinion don’t happen nearly often enough. There are so many great speakers in Des Moines today and almost everyone should be able to find something interesting happening all day.

Author: Josh Fleming
www.lessingflynn.com
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Tagged as: highlight midwest, impromptu studio, movement bash, speaking event