Last week, our friends at Ag Leader launched their new web site. This was a great collobarative effort between Lessing-Flynn and the marketing department at Ag Leader for a number of reasons.
Over the last few months, Lessing-Flynn worked closely with Ag Leader to develop the strategy, site map, creative, and some of the copy as Ag Leader worked to put this together by Nov 3.
And Nov. 3 wasn’t some arbitrary date. Ag Leader not only launched their Web site on Nov. 3rd, they also announced a new partnership and six new products.
If you aren’t familiar with Ag Leader, they are the driving force behind precision agriculture innovation. They make farming more efficient and profitable. Farm equipment that steers itself. Sprayers and planters that spray and plant more or less based on where you are in the field. Sensors that apply fertilizer based on the color of the plants. This is the stuff of sci-fi books!
Our job was to make these complex products easy to understand. As a guy who hails from Miami, FL, my definition of “combine” is a peanut butter and jelly sandwich. I guess that’s why AgLeader had me driving around Hilton Collesium in an Astro van using their GPS Light Bar products so I could learn first-hand on how this stuff works. The experience gained was invaluable as I could actually understand how to differentiate the products for users while helping Ag Leader tell their brand story at the same time.
I invite you to explore the new Ag Leader Web site, and specifically take a look at the product sections. As with any Web site I have the chance to work on, it’s like having a baby. You have created something from nothing, built it up, made it useful, made it productive. While additional phases and additions to the site are forthcoming, we’re pretty pleased at the new foundation in place for Ag Leader.
Author: Josh Fleming
www.lessingflynn.com
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