Ski resort marketing used to require long lead times due to print advertising schedules. Not so much anymore. Rob Katz, CEO of Vail Ski Resorts explains how the economy – and the shorter decision making cycle among their visitors has quickly changed the way they’re marketing. If you’re not using social media marketing in your business now, spend the 9 minutes here to watch this video from Advertising Age (video from Ad Age is below). The changes in consumer behavior that he talks about are not unique to the ski industry. They apply to almost every industry. Would your company benefit more from video? Building relationships with your customers? Quicker, more personal communication tools? Thought so. Apply what he’s saying to your business and industry.
And stick with this video until the end … the analogy from a scene in the movie Braveheart is excellent … and spot on!
Author: Tom Flynn III
www.lessingflynn.com
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