40 mph winds, 21″ of new snow, road advisories all over the Midwest and a cattle sale scheduled on Sunday December 27 is a recipe for disaster and by far a cattlemen’s worst nightmare. Luckily, “you’ve got mail,” e-mail that is to inform you of an event postponement.
My husband and I raise, buy and sell cattle. Therefore we receive many sale catalogs in the mail, e-blasts and interact in many online communities specific to cattle activities. We’ve been on both sides of the fence – I mean we’ve hosted sales and traveled to many. If you can’t get buyers to your event, a year or more of preparation is down the tubes and your banker might be calling.
Do you take a customer management system for granted? If you have, here’s a fantastic example why you shouldn’t shelve this project for 2010. Interacting and sharing messages with your event participants is critical to the long-term success of your relationship. Kudos to Roecker Cattle Co. for emailing and informing me of the sale postponement and updating your website to inform folks of the new schedule.
2010 is on the horizon and whether it’s an event you are planning, a new product launch, brand or social media strategy it’s time to dot the i’s and cross the T’s. And if you’re lost with any of this, let us know.
Author: Bellana Putz
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Bellana, You bring up a good point here about email updates or tweets that events should send out to notify people of event postponements. Many times during bad weather, I also see businesses put cancellation notices on a TV news station website and this helps also. But, if you can push out an immediate message via text, email, or Twitter to notify people right away, even better.
Exactly. And for many like me, I'm rarely near a tv or radio station during the news hours. Thanks for the read!