http://www.admavericks.com/2010/01/21/i-love-my-philly/ Lessing-Flynn - Advertising In Des Moines, IA Fri, 13 Jan 2012 03:40:44 +0000 hourly 1 http://wordpress.org/?v=3.0.1 http://www.admavericks.com/2010/01/21/i-love-my-philly/#comment-523 Claire Celsi Fri, 22 Jan 2010 09:25:31 +0000 http://admavericks.com/?p=3088#comment-523 I messed around with a similar recipe (I made it up) about 20 years ago. As I recall, it was good and the sauce turned out to be kind of orange. Great point made here, though. Be where your customers expect you to be. Another great lesson is repurpose content and have a schedule for refreshing/deleting so it never becomes stale. I messed around with a similar recipe (I made it up) about 20 years ago. As I recall, it was good and the sauce turned out to be kind of orange. Great point made here, though. Be where your customers expect you to be. Another great lesson is repurpose content and have a schedule for refreshing/deleting so it never becomes stale.

]]> http://www.admavericks.com/2010/01/21/i-love-my-philly/#comment-522 Pete Jones Thu, 21 Jan 2010 16:15:28 +0000 http://admavericks.com/?p=3088#comment-522 Fantastic! Sounds like they have a great strategy for positioning their brand and making you (or anyone who thinks cream cheese and red sauce sound like a good combo) a fan of their brand for life. It is wonderful to see they took their initial concept and thought about the next steps to ensure you continued to be amazed with their brand. Fantastic! Sounds like they have a great strategy for positioning their brand and making you (or anyone who thinks cream cheese and red sauce sound like a good combo) a fan of their brand for life. It is wonderful to see they took their initial concept and thought about the next steps to ensure you continued to be amazed with their brand.

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