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We made an announcement a couple of weeks ago that promised something ridiculous, crazy, and over the top. We think the folks at LoveJingles delivered. Watch the video below and let us know what you think of the new Ad Maverick / Lessing-Flynn jingle….
Alright, what did you think? Now I know its not as memorable as the Pepper Ricci jingle or some of the jingles she and her associates have created. Consider the magic inspired by Artisan’s Jewelry Designs – but for only $230 what do you expect? Yes we paid for that, and here’s the back story.
We discovered LoveJingles.com right before the new year and liked what we saw. Here was a guy (whose actual name is, Love) doing a jingle a day with an escalating pricing scale. I’m not sure if he was inspired by the T-shirt guy at I Wear Your Shirt but we thought this had some of that crazy maverick spirit we tend to gravitate towards. Plus we got in early, keeping the price low before companies like Yahoo signed on. Yes, that Yahoo.
So why does an ad agency in Des Moines have some random guy put together a jingle for them? Well, if you spend any time reading this blog you know we are always trying new things, whether were being “cheesy” by calling on Ashton Kutcher to generate votes for a blog of the month contest or trying a commenter of the year award.
Everyday at Lessing-Flynn we ask our clients to take risks. To try new things. We have to be willing to do the same. We want our clients’ marketing to be memorable and so we demand the same of ourselves. Am I suggesting that every company should have a Love Jingle written for them? Absolutely not. We know we can get away with a little more than most because we’re an ad agency, but ultimately, this is a “pick your spot” kind of approach. But at least pick something.
You should also know that we didn’t write the jingle. Love took what he saw on our blog and our Web site and basically did the rest. We had no idea what the jingle was going to be until we saw it for ourselves. Do we love the cigarette? No. Do we love the aviators and the shout out to Iowa? Absolutely! Even Love knows Iowa is the social media capital of the world! In staying true to this new era of marketing, we let another voice help tell our story. Is your company ready to do the same for your brand? I hope so.
Author: Josh Fleming
www.lessingflynn.com
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{ 6 comments… read them below or add one }
Interesting. The cigarette really took my attention though. I realize you guys had no control over it, but it did jump out and I had to ask about the authenticity. It just didn’t seem like an image a business would want to have in their video jingle. That said, thanks for taking the risk and living by your own advise, that takes a lot of courage.
Yeah…the cig was an eye catcher. But the tune is kinda catchy.
We got a jingle at TimberPine..we’re all still a little on the fence about it. Definitely something worth trying, because if it’s HOT, it’s HOT and you’ll be HOT.
well played.
Not crazy about the cigarette, but hey, I could see Iceman smoking one. Other than that, I like!
The cigarette totally ruined it for me. I was not able to really focus on its positive attributes. “Love the jingle” whisper was probably the most memorable thing.
I didn’t even notice the cig – am I morally bankrupt? I liked the part where he was flying down the street, hehe. It sort of fell flat overall for me but for $230 bucks it’s fun to try new things right?
Perhaps I will rip this off YouTube, put it in iMovie and change the cigarette to a Pixie Stick. Any flavor preferences? : )