There’s been a mini-revival lately of companies using kids in their advertising (the new campaigns by Ally Bank and E*trade are good examples). When done well, kids can portray honesty and sincerity – something that definitely makes sense for brands in the financial industry, but also for the image issues facing the healthcare industry brands recently as well.
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These spots from Trigon Blue Cross Blue Shield are a couple years old, but they would be perfect for today’s enflamed healthcare environment. Healthcare and insurance marketing has gotten too cold and serious – probably a symptom of being beaten down by the government and the press over the past couple years.
These spots are simple, engaging, authentic and leave you with a positive impression of the Trigon brand. They also connect well with those most concerned with the “who” and “how” of healthcare decisions.
