With so much communication these days happening through faceless interactions like voice mails, emails, text messaging and social media, it’s easy to see why smart marketers are turning to event marketing as a way to develop stronger relationships with clients, prospects … and even media in some cases. Even social media wonks have figured out that introductions can happen online, but relationships are built where people can actually press the flesh with each other. That’s why you have things like the Central Iowa Blogger Breakfasts, Tweetups, and a whole host of other “live” events. We can count at least a half-dozen event-based marketing opportunities we’re preparing for our clients over the next few months.
We’ve blogged about how to successfully market using events before, but thought this was a great presentation on how to successfully market using events.
