Social Media Lip Synching

Remember Milli Vanilli? This video should bring you up to speed…

During their time, Milli Vanilli rocked! They sold millions of albums. They could dance. We thought they could sing. Many will recall the news that Milli Vanilli was a sham. They were lip synching. We were all fooled. They became a punchline. They went from the next biggest thing to one of the biggest let downs the music industry had ever seen.

Now, think about Milli Vanilli as you plan to put your brand in the social media space. Do your customers want to be fooled? Do your customer typically enjoy the bait and switch? Then why would you pay someone to blog, tweet, and update Facebook unless that message comes from your company, your mind, or someone who knows as much about your business as you do. The person hitting the submit and publish buttons has to be a true extension of your company.

The “I just want someone else to deal with all of it” excuse is a recipe for disaster. Sure, you can go that route, but when you’re found out, the bad will far outweigh any false good you’ve created.

First: Learn what you need to know.

Okay, so you don’t know how to get started or where to begin. That’s the kind of consulting you should pay for. You may need a tour guide. You should seek out the expertise of a firm that can coach you, teach you, put you on the right path and basically get you started.

Second: Have a strategy the works with your overall marketing plan.

All marketing strategies should be ongoing, regardless of the medium. Social media is no different.

We talk to a lot of companies about social media. Most of them are eager to get started. Most of them understand that an in-house approach to social media crucial. What a lot of these companies lack are the ideas to help make social media part of their ongoing marketing plan. These companies need help with strategy. Strategy goes beyond setting up social media platforms, training people on how to use social media tools and beyond monitoring. It’s one thing to blog, tweet and update Facebook. It’s quite another to do so with strategy and ideas that bring readers, followers and fans (likers) in droves.

Third: Do the rest of the work yourself.

Social Media – Do it yourself or don’t bother. Otherwise, you’re just providing lip service. Girl, you know it’s true.

Author: Josh Fleming
www.lessingflynn.com

Tagged as: blog, brands on social media, facebook, lip synching, marketing plan, marketing strategy, Milli Vanilli, Social Media, social media marketing, social media usage, Strategy, twitter