Have you ever heard of Bill’s White Wall? I went there for a tire about ten years ago when I had a flat downtown. Haven’t thought about them since. Until this morning as I am driving into work and hear a radio ad for them on Lazer 103.3.
Click this link to check out the most memorable radio spot I’ve heard in my life. Listen the whole way through. Brilliant, right? The thing I love about it is that I remembered the end jingle, the winning jingle, the one with the company name in it: “Bills White Wall, they got tires and s#!t.” – Simple. Easy to remember. Fun to sing.
So, too risky? I don’t think so. I mean, these guys sell tires and s#!t. See, it’s effective. What does a company that sells tires and s#!t really have to lose? We’re not talking about financial investments or renewable energy. We’re talking about tires and s#!t.
There was a movie in 1990 called “Crazy People” starring Dudley Moore as an ad executive. His approach was total honesty in advertising.
Buy Volvos: They’re boxy but they’re good, and Metamucil: It helps you go to the toilet. If you don’t use it, you’ll get cancer and die.
I’m not suggesting you drop profanity into your tagline, but some of you brands out there would benefit from taking a risk.
-Author: Josh Fleming
www.lessingflynn.com
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Don’t know if you ever saw this. But Jason, one of our designers is in a band Dead Horse Trauma (Yeah, crazy name). They shot a video their using their jingle. Funny stuff.
http://www.youtube.com/watch?v=0-5G65utxcA