When it comes to ad placement, there are two types of marketers.
1. Highly targeted. These are the folks that talk demographics, geo-graphics, psycho-graphics, contextual based, seasonal, regional and the list goes on.
2. Blitz. These are the folks you see everywhere. Even when its not at all relevant.
While writing a different blog post about Flash technology, I came across a story about Catherine Zeta Jones being flashed (not the technology) with some amusing pictures of her running and looking shocked. Turns out, this is a scene from a movie she is filming and not real.
So while being highly amused by the story, I couldn’t help but notice a political ad by Mitt Romney in a poorly placed position. You can only imagine for yourself what I’ve covered up.
I’m sure the Romney campaign is less than thrilled with this placement. But the bigger question is why are they running ads on a celebrity site called Posh24? A site that runs stories on the Kardashians, the Jonas Brothers and apparently fake flashers.
This is where being a blitz marketer can make you appear disingenuous and inconsistent. Real “Conservative” of you, Mitt.
