Dear CEO:
The choice is no longer yours.
Your clients, prospects, vendors, distribution channels and the rest of the free world expect you to be on Twitter. Failure to adapt to this shift in communications is a personal failure. A failure that will continue to limit your long term career goals and the overall success of the business you’re charged to run. Not to mention the business success your employees count on for their paycheck and livelihood.
The choice is no longer yours because you can no longer market to people where and when you want to. Consumers today have too many choices. Since you refuse to play within the rules of today, consider an analogy of the past.
The television was invented and for the longest time you had three networks to advertise on. It was fairly simple to run ads on television, there were only three choices. Then cable television came along, and the choices for consumers became almost endless. Suddenly choosing where to market on television became more challenging, and yet at the same time more effective. Now we have Hulu, which threatens the entire cable model.
The three major networks were the mediums of the past. The expansion of cable television represents the vast sea of social platforms where consumers continue to spend more and more time. Hulu represents the forever shifting world we live in.
Twitter is just the surface, but if your company hasn’t dipped their toe in the social media abyss, Twitter is where to start. Your group of contacts and the rest of the free world are looking for you on Twitter. What will you offer them? How long will it take you to realize you must adapt?
Ask the guy 20 years ago that didn’t want to start using email. How did he turn out? What’s he doing now? Most likely looking for work. Name any successful company or organization that is innovative and admired that isn’t on Twitter.
Adapt or become irrelevant.
Sincerely,
Lessing-Flynn
{ 1 comment… read it below or add one }
Nice…and very true.