I listened to and AMA Iowa Webinar this week called “5 Tips to Be Mobiltastic.” The webinar was hosted by Eric Feinberg from Foresee. And without giving you all of the tips, the highlight for me was tip #5 and Feinberg’s assertion that “Mobile is The Universe.”
This is one of those slides that takes one minute to read, but probably one month to fully digest. As Feinberg explained, the mobile marketing platform is unique from all other platforms because mobile is the only platform that is both:
A. Influenced by other mediums
B. Influencing other mediums
Consider the slide again and work your way around the square.
Let’s start with how consumers might use mobile in a retail establishment, the “Open” sign. Consumers can enhance their purchase decision by looking up product reviews and pricing and even watch video with product demos – all from their mobile device.
At the same time, the retailer has to be thinking of mobile usage in a number of ways. The retailer needs to consider the consumer using mobile both in store and leading up to the decision to go in store. The retailer must consider Four Square or other location based applications, a mobile Website that welcomes the decision to visit, social media performance and timing and a ton of other thought processes for the consumer all via their mobile device.
And that’s just the retail example.
If you consider the other ways in which the slide shows how mobile influences and is influenced by other mediums, one could spend hours, if not that month I mentioned fully digesting what is happening here.
Here’s the obvious question: When are we going to start thinking of mobile as the center of the universe instead of the company Website?
I think the time is now.
What do you think?