This billboard showed up on Merle Hay Road in Des Moines recently and is conveniently located about 100 yards from a McDonald’s.
We can’t recall another ad that incorporated the price with the product and did it so succinctly. It promotes: Value, Product, Price and I happened to see it right around the lunch hour with the real golden arches within site.
A rare case where the creative matched the call to action (me hitting the dollar menu for lunch). Have you seen a billboard that accomplishes so much with so little? If so, let us know and drop us a link in the comments section.
Well played Mickey D’s!