Watch this and tell me why Facebook is like chairs.
This is the perfect example of an ad agency gone wild. And a company leader who wants so badly to believe his company is more important to you and I than it actually is. The images shown in this commercial are wonderful. And ironically, it makes me want to do the things the people are doing in the commercial more than it wants me to log onto Facebook and read the headlines of people’s lives.
I’d love to:
Read a book.
Spin aimlessly like a child in a chair.
Sit with a friend.
Attend a dinner party.
Snuggle with my wife on the sofa.
Tell jokes at an outdoor cafe.
Watch a sporting event.
Rally for a cause with thousands shoulder to shoulder.
Climb a tree.
And I can do none of these things on Facebook. So, why then Facebook brand, are you suggesting them to me?
Facebook has it’s place. It connects you in a default sort of way because it can’t connect you in person.
The worst part about isn’t that the analogy of Facebook being like chairs is never explained, rather the ad’s sign off: ”The universe. It is vast and dark. And makes us wonder if we are alone. So maybe the reason we make all of these things is to remind ourselves that we are not.”
Facebook had good intentions here. But the problem is that they encourage people to have in-person interactions which is contrary to their brand’s overall goal.