Why You Shouldn’t Aim For Viral

November 22, 2011

Going Viral Every marketer dreams of having a video that goes viral. In fact, we’ve been asked on more than a hundred occasions if we can do viral videos. The answer is typically the same… “Maybe.” And the reason why is that there are too many factors that go into trying to make a viral [...]

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Lessing-Flynn Launches Flight

November 1, 2011

The first edition of Flight, Lessing-Flynn’s new e-newsletter, is taking off today. On a monthly basis Flight will provide key marketing, advertising and branding news, new technology trends and even a sprinkle of news about the happenings at Lessing-Flynn. If you haven’t signed up for LF’s Flight, now’s the time to come on board. Simply, [...]

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Think Before You Tweet: The Des Moines Start-Up Community

October 24, 2011

Last week, Des Moines was fortunate to host a first-time event, ThincIowa. The conference “gathered individuals from startups and established corporations across the U.S. for a day and a half of inspiration, idea generation and collaboration.” It was put on by the same folks that do the amazing, and successful Big Omaha conference. While I was [...]

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Does Your Brand Have Swagger?

October 18, 2011

Believe it or not, in the 1980s, Apple’s biggest rival was not Microsoft or Dell or Google. It was IBM. Big Blue. The epitome of a large, progressive world-dominators. The kind of company that made you shudder if they decided to enter your industry – because they would do it in a big, big way. [...]

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Marketing on a Sushi String Budget

October 14, 2011

On the heels of the second DSM: SUSHIBOMB, we’re happy to announce that we raised over $4,000 for the restoration of the Des Moines Salisbury House’s historic kitchen. Unlike year one, when all we wanted to do was have a successful event (we did) and break even (we lost about $100), the DSM: SUSHIBOMB having [...]

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Does Google Plus = Marketing Minus?

October 12, 2011

Guest Blog Post: Alexa Thomason Remember when you could still peacefully peruse the online menu of your favorite Japanese restaurant without being directed to “Like them on Facebook”? Or, when friends wouldn’t recommend that you “like” the page of the mediocre frozen yogurt stand you went to once. I’ll tell you what: Those were the [...]

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We’ve been an Apple shop, for 27 years…

October 6, 2011

Many of you may be surprised to know that Lessing-Flynn was the first company to start using desk top publishing in Des Moines. In fact, we were the first company to ever purchase Macintosh computers back in 1984. The process was managed by our current Vice Chairman, Joe Rosenberg. With the loss of Steve Jobs yesterday, [...]

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Meet Pill Dude

October 4, 2011

Ever heard of the TakeAway program? Neither had we before we met with our friends at the Iowa Pharmacy Association. The TakeAway program is a state-funded drug disposal initiative that allows Iowans to bring their unused prescription medication back to 400 participating pharmacies across the state – including Hy-Vee and Medicap. It is the only [...]

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Does Your Marketing Plan Fit in the Dishwasher?

September 28, 2011

My wife – Aaron Rodgers bless her heart – struggles mightily with loading the dishwasher. Many things she is skilled at. Loading the dishwasher is not one. There is neither rhyme nor reason to her methods. No established strategy – no preconceived design – drives her approach whatsoever. To demonstrate madness in its purest form [...]

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Marketing DSM:SUSHIBOMB on the Cheap

September 7, 2011

When you’re trying to organize and market an event that raises money for non-profit, every dollar you spend on marketing is one less dollar you can give to the non-profit. So, how do we sell 275 tickets to the DSM: SUSHIBOMB II to raise money for the Salisbury House? On the cheap! Here’s what we [...]

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