Ad Placement is Everything

January 3, 2012

When it comes to ad placement, there are two types of marketers. 1. Highly targeted.  These are the folks that talk demographics, geo-graphics, psycho-graphics, contextual based, seasonal, regional and the list goes on. 2. Blitz. These are the folks you see everywhere. Even when its not at all relevant. While writing a different blog post about [...]

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What Canada’s New Spam Laws Mean For Marketers

December 22, 2011

If you or your company are sending any commercial electronic messages to or from Canada, it’s in your best interest to research and follow the new CASL. Canada’s new anti-spam law, known as Canadian Anti-Spam Legislation (Bill C-28) or CASL for short, was enacted in December of 2010 and is slated to enter into force [...]

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Hey Kmart – Meet the Grinch

December 21, 2011

By now you’ve heard the news all over Facebook, Twitter, CNN, ABC News, you name it – about “Kmart Angels” paying off people’s layaway orders. Now, I’m just as optimistic as the next guy about the Pay It Forward concept, but you’re telling me that people in multiple states all around the same time decided [...]

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Five Signs that Your Website is a Zombie (with editor’s notes)

December 15, 2011

Someone more noteworthy than myself once said the best defense strategy you can employ in the event of a zombie outbreak is to build a fortress made of failed zombie movie scripts and hope for the best. (Editor’s Note: Did somebody really say this, or are you just making it up?) Zombies never go out [...]

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Social Media: The Great Abyss

December 9, 2011

Your print ads won an Addy award, but didn’t generate the sales numbers you forecasted. You pull them. Your radio spots were a dud. Maybe it was the script? You pull them too. Your billboard, while clever as hell, had no call to action. You pull that too. Your social media efforts have proven to [...]

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Top Five Things Your B2B Mobile Website Needs (Besides Beer)

November 29, 2011

There’s plenty of talk today about mobile marketing. Think of the B2C market like a well-flowing tapped keg. There’s plenty of discussion surrounding driving traffic to retail and consumer based campaigns. But what if you are in the B2B space? That keg is largely untapped. And because of that, your company has the chance to [...]

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Why You Shouldn’t Aim For Viral

November 22, 2011

Going Viral Every marketer dreams of having a video that goes viral. In fact, we’ve been asked on more than a hundred occasions if we can do viral videos. The answer is typically the same… “Maybe.” And the reason why is that there are too many factors that go into trying to make a viral [...]

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Lessing-Flynn Launches Flight

November 1, 2011

The first edition of Flight, Lessing-Flynn’s new e-newsletter, is taking off today. On a monthly basis Flight will provide key marketing, advertising and branding news, new technology trends and even a sprinkle of news about the happenings at Lessing-Flynn. If you haven’t signed up for LF’s Flight, now’s the time to come on board. Simply, [...]

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Think Before You Tweet: The Des Moines Start-Up Community

October 24, 2011

Last week, Des Moines was fortunate to host a first-time event, ThincIowa. The conference “gathered individuals from startups and established corporations across the U.S. for a day and a half of inspiration, idea generation and collaboration.” It was put on by the same folks that do the amazing, and successful Big Omaha conference. While I was [...]

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Does Your Brand Have Swagger?

October 18, 2011

Believe it or not, in the 1980s, Apple’s biggest rival was not Microsoft or Dell or Google. It was IBM. Big Blue. The epitome of a large, progressive world-dominators. The kind of company that made you shudder if they decided to enter your industry – because they would do it in a big, big way. [...]

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